Selling a home in Laguna Beach is different from selling in other areas. As a coastal community with high-value properties and discerning buyers, it’s essential to prepare your home strategically to achieve the highest and best selling price while reducing market time. At Community Partners Realty, we understand the Laguna Beach real estate market inside and out. With over 35 years of experience, our broker, Martin Bressem, and our family-owned brokerage offer a full-service approach to ensure your home stands out and sells for top dollar.
Why Preparing Your Laguna Beach Home is Different
Coastal homes require extra attention when preparing for sale. The salty air, ocean views, and unique architectural styles make staging, maintenance, and marketing crucial. Unlike inland homes, Laguna Beach properties must be presented to highlight their coastal charm while addressing weather-related wear and tear. Homes that are well-prepared and strategically marketed not only sell faster but also command higher offers.
Key Steps to Preparing Your Laguna Beach Home for Sale
1. Enhance Curb Appeal
First impressions matter. When selling a home in Laguna Beach, a well-maintained exterior can make all the difference.
- Landscaping: Ensure drought-resistant plants are fresh and maintained. Add colorful flowers to create an inviting look.
- Exterior Touch-ups: Pressure wash, repaint, and check for weather-related wear, especially on coastal-facing walls.
- Front Door & Entryway: A fresh coat of paint on the front door and updated lighting can create an inviting entry.
- Garage Doors & Driveway: Power wash and repair cracks to improve overall aesthetics.
- Outdoor Living Spaces: Clean and stage patios, balconies, and decks to showcase the indoor-outdoor lifestyle Laguna Beach buyers love.
2. Decluttering: Creating a Spacious and Inviting Atmosphere
A clutter-free home allows potential buyers to envision themselves in the space.
- Minimalist Decor: Remove excess furniture and personal items to create an open, airy feel.
- Organized Storage: Clean out closets, pantries, and storage areas to make them appear more spacious.
- Depersonalization: Remove family photos and highly personalized decor so buyers can picture themselves in the home.
- Garage & Attic Cleanout: Ensure these spaces are organized and not overcrowded.
3. Home Staging: Showcasing Your Home’s Full Potential
Professional staging can help buyers visualize themselves in the space, leading to higher offers and faster sales.
- Neutral Decor: Declutter and depersonalize to make the home feel inviting to a broad range of buyers.
- Highlight Coastal Views: Arrange furniture to emphasize ocean views and natural light.
- Upgrade Furnishings: Invest in high-end touches like elegant linens, tasteful artwork, and modern accessories.
- Fresh Scents & Air Quality: Consider air purifiers and light, natural scents to create a welcoming atmosphere.
- Lighting: Maximize natural light and upgrade to modern, warm lighting fixtures for a luxurious feel.
4. Routine Maintenance & Repairs
Buyers expect a well-maintained home. Addressing minor repairs before listing can prevent last-minute deal-breakers and increase perceived value.
- Deep Cleaning: Professionally clean carpets, floors, and surfaces for a spotless presentation.
- Roof & Gutters: Inspect, clean, and repair to prevent leaks and water damage.
- Windows & Doors: Check seals, repaint frames, and replace damaged screens. Ensure windows are clean and streak-free.
- Plumbing & Electrical: Fix any leaks, running toilets, or faulty outlets. Replace burnt-out plugs, switches, or GFCIs that are not working.
- HVAC System: Service the heating and cooling system to ensure efficiency and improve air quality.
- Pest Control: Inspect for termites and other pests common in coastal areas.
- Seawall & Foundation Check: For oceanfront properties, ensure these structural elements are in top shape.
- Deck & Balcony Inspection: Check for dry rot or weather-related damage and make necessary repairs.
5. The Importance of Hiring a Seasoned Broker vs. a Real Estate Agent
Many sellers don’t realize the significant difference between working with a seasoned broker versus a real estate agent.
- Experience & Knowledge: A broker has more education and experience than an agent, leading to better negotiations and pricing strategies.
- Legal & Financial Expertise: Brokers understand complex real estate contracts and market conditions better than agents.
- Higher Level of Accountability: Brokers are licensed at a higher level and oversee agents, ensuring a superior level of service.
6. The Importance of Retaining a Laguna Beach Resident as Your Broker
When selling a luxury home in Laguna Beach, hiring a broker who lives in the community is a significant advantage.
- Local Market Knowledge: A resident broker understands Laguna Beach neighborhoods, pricing trends, and buyer expectations.
- Community Connections: Local brokers have established relationships with high-net-worth buyers, real estate professionals, and service providers.
- Immediate Availability: Living in Laguna Beach allows for quick response times for showings, inspections, and negotiations.
- Passion for the Community: Resident brokers are invested in maintaining Laguna Beach’s reputation and quality of life, ensuring they advocate for the best buyers for your home.
7. The Importance of an In-House Mortgage Brokerage
Community Partners Realty is proud to have an in-house mortgage brokerage, Treasury Funds Home Loans Inc. This provides home sellers with a significant advantage:
- Buyer Cross-Qualification: All buyers are pre-screened to ensure they are financially qualified, reducing the risk of deals falling through.
- Streamlined Escrow Process: Direct communication between the brokerage and lender ensures smoother transactions.
- Faster Closing Times: With all financing managed in-house, we eliminate unnecessary delays in loan processing.
- Accountability: Our in-house lender is directly responsible to the broker, ensuring a higher level of service and reliability.
Why Work with Community Partners Realty?
Unlike corporate real estate firms where agents come and go, Community Partners Realty is a family-owned and operated business deeply rooted in Laguna Beach. With over 35 years of experience, Martin Bressem personally ensures each client receives top-tier service. Our full-service approach includes:
- Personalized marketing strategies tailored to highlight your home’s unique features.
- High-end photography & videography that captures the essence of your home.
- Professional staging & concierge services to present your home in the best possible light.
- Expert negotiation & contract management to secure the best possible offer.
- Dedicated Support: Work directly with an experienced broker-owner rather than agents who frequently come and go.
- Local Expertise: As Laguna Beach residents, we have deep connections in the community and a firsthand understanding of what buyers are looking for.
Ready to Sell Your Laguna Beach Home?
Let Community Partners Realty guide you through the process with expertise and personalized service. Contact Martin Bressem today to get started and maximize your home’s value!
📞 Call Martin Bressem at Community Partners Realty: 949-254-4721